Alamiya Filmed Entertainment CEO Wesam Kattan recently took part in an insightful panel at DICM Talks in Dubai, where industry experts discussed the growing demand for original Arabic content and its expanding global reach.

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Moderated by Houda Koussa (Archers), the panel featured key voices in the industry, including Badih Fattouh (Creative Venture), Tarek Nasr (The Planet Studios), and Talal Al Asmani (Image Nation Abu Dhabi). Together, they explored the Arabic Content Boom, highlighting the increasing production of original stories and the rise of global collaborations across the MENA region.

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The discussion also covered Localization Strategies, emphasizing the importance of adapting content to resonate with local audiences by embracing cultural nuances, language, and regional trends.

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AFE remains committed to fostering the growth of Arabic storytelling, and this panel was a valuable opportunity to engage with industry leaders shaping the future of content in the region.

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