Sultan Almuheisin is a visionary leader and a driving force behind the success of AFE, the foremost broadcast production company in Saudi Arabia and the Middle East. As Chairman and CEO, Sultan has spearheaded the company’s rise to prominence, making it a benchmark for technical innovation and creative excellence in the region.
Under Sultan’s leadership, AFE has harnessed cutting-edge technology and cultivated top-tier talent to deliver outstanding results that redefine industry standards. His unwavering commitment to innovation and quality has not only enhanced AFE’s reputation but has also contributed significantly to the growth and modernization of the media sector in the region. Sultan Almuheisin continues to inspire progress in the broadcasting field, setting new benchmarks for creativity and excellence with every project AFE undertakes.
Wesam Kattan is a visionary CEO with over 20 years of exceptional experience in regional media and marketing. His expertise encompasses brand management, content strategy, audience research, analytics, and creative content production, with a distinct focus on the digital streaming revolution.
Throughout his career, Wesam has consistently demonstrated a profound understanding of the evolving media landscape. His strategic initiatives have not only resonated with audiences but have also elevated brand visibility across competitive markets. Known for his innovative mindset, Wesam has played a pivotal role in developing content that stands out and meets modern-day audience expectations.
As the CEO of AFE, Wesam leads with a relentless drive for excellence, leveraging his extensive expertise to enhance the company’s services and solidify its reputation as a trailblazer in the broadcasting industry.
Bassma El Afghani is a dynamic leader with over two decades of experience in management consulting across North America and the MENA region. Her areas of expertise include strategy and operations, with a proven history of driving transformative initiatives that deliver measurable value.
Throughout her career, Bassma has led numerous complex projects, achieving operational excellence and fostering sustainable growth. Her strategic vision, combined with her hands-on leadership style, has enabled businesses to overcome challenges and seize opportunities in rapidly changing markets.
As President of AFE, Bassma is dedicated to delivering groundbreaking solutions while cultivating a culture of innovation and continuous improvement. Her leadership ensures that AFE not only meets but exceeds the demands of an ever-evolving industry landscape.
Paul Foley (M.F.A.) is a celebrated screenwriter and industry leader with a portfolio that includes collaborations with Disney, Twentieth Century Fox, Jim Henson Productions, NBC Television Studios, Universal Studios, Warner Bros., and Vanguard Animation. His early achievements include winning the Mari Sandoz Prize and a Henfield/Transatlantic Review Award during his undergraduate years at the University of Nebraska–Lincoln. A working scholar at the prestigious Bread Loaf Writers' Conference, Paul later refined his craft at USC's acclaimed Graduate Screenwriting Program, studying under masters like Frank Daniel and Nina Foch. At AFE, Paul champions compelling narratives, embodying the studio’s mission to bring "Stories Worth Telling" to life.
As the Editorial Manager at AFE, Noha Saadi’s motto, "Every detail matters... every word counts," reflects her approach to her work. Noha’s creative vision, paired with her meticulous attention to detail, ensures that content not only meets strategic objectives but resonates with the audience. Her background as a writer gives her a deep understanding of the creative process, enabling her to guide the team in crafting impactful, high-quality content. When she’s not working, Noha enjoys reading, writing, and fishing. She also loves traveling and is drawn to destinations rich in history or beautiful beaches. Fun fact: Noha has a variety of fun facts, but they always seem to cancel each other out!
Maria is the HR and Admin Manager at AFE, known for her commitment to solving problems and being a reliable support to the team. With a motto that encourages progress over perfection, Maria strives to be the go-to person for everyone in the company. She enjoys watching movies, spending quality time with her husband and baby, and cooking. Maria’s dream vacation is to visit Japan and Korea with her family to experience the culture and food, and she has a deep love for planning perfect vacation itineraries!
Christelle combines technical expertise with strategic insights, drawing on her background in electrical and computer engineering and an MBA to deliver impactful strategies at AFE. Her approach to problem-solving bridges the gap between technical and business teams, making her a valuable asset in creating long-term, effective solutions. Guided by the motto "Lead with empathy, always," Christelle believes that understanding and valuing others’ perspectives fosters stronger connections and greater trust. Outside of work, she loves traveling, baking, and kickboxing, with a particular affection for beautiful beach destinations where she can relax with her family. Fun fact: Christelle is fluent in three languages and is always eager to learn more.
Jad is the Junior Associate at AFE, contributing to a wide array of projects with enthusiasm and creativity. His versatile skills are invaluable to the team. Fun fact: Jad enjoys exploring new places and is always eager to learn, both professionally and personally. He loves meeting new people and discovering different cultures.
Deana Nassar is a seasoned media professional with extensive experience in the film and entertainment industry. She has held significant roles, including serving as the Creative Director for Netflix's Middle East and North Africa (MENA) region, where she played a pivotal role in developing and promoting content tailored to Arab audiences. Additionally, Deana has been involved with the Arab American Film Festival, contributing to the promotion and celebration of Arab American cinema. Her diverse background and expertise have made her a key figure in bridging cultural narratives within the media landscape.
Brent is an experienced international film executive at AFE, bringing over two decades of expertise in global film strategy and co-productions. Throughout his career, he has held key positions in the entertainment industry, including U.S. Head of Co-Productions for ECI and Executive Vice President of Production and Development at Maverick Films. Brent has contributed to the development of critically acclaimed films like The Stanford Prison Experiment (2015) and The Road Within (2014). At AFE, he oversees international film projects, leveraging his vast experience to connect global audiences with culturally rich and authentic stories.
Ron is the Head of Physical Production at AFE, bringing a perfect mix of artistry and production expertise. With a motto that speaks to the healing power of art and kindness, Ron combines his passion for storytelling with his knowledge of physical production to ensure projects are executed smoothly. Outside of work, Ron enjoys learning to skateboard, visiting Korean spas, and indulging in good food and friends. A fun fact about him is that he danced in a Middle Eastern troupe in college and was actually born speaking a different language before English.
