Alamiya Filmed Entertainment (AFE), an emerging independent film studio based in Riyadh, has unveiled its plans after acquiring Lyra Pictures in 2023. With a refreshed identity and innovative filmmaking approach, AFE is committed to creating compelling stories for global audiences.

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Sultan Al Muheisen, CEO and Chairman of AFE, shared his vision: “At AFE, we are infusing creativity and influence into the regional film industry, aiming to shape the future of cinema with bold and ambitious goals.”

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Led by Wesam Kattan and Bassma El Afghani, the studio has expanded its presence in Riyadh, Dubai, and Los Angeles. AFE’s strategy blends global expertise with a deep understanding of local culture, producing films that appeal to audiences worldwide.

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Wesam Kattan added, “Our approach focuses on customized filmmaking processes, data-driven strategies for project development, and a strong talent program to nurture future filmmakers. We also offer a platform for international producers to connect with Saudi Arabia’s vibrant film scene.”

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AFE's upcoming slate includes a female-led action comedy set in Turkey, a biographical film about a Saudi drifter, and a British biopic on an F1 legend, among others. The studio’s diverse film portfolio reflects its commitment to offering unique and varied entertainment.

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