Sultan Almuheisin is a visionary leader and a driving force behind the success of AFE, the foremost broadcast production company in Saudi Arabia and the Middle East. As Chairman and CEO, Sultan has spearheaded the company’s rise to prominence, making it a benchmark for technical innovation and creative excellence in the region.
Under Sultan’s leadership, AFE has harnessed cutting-edge technology and cultivated top-tier talent to deliver outstanding results that redefine industry standards. His unwavering commitment to innovation and quality has not only enhanced AFE’s reputation but has also contributed significantly to the growth and modernization of the media sector in the region. Sultan Almuheisin continues to inspire progress in the broadcasting field, setting new benchmarks for creativity and excellence with every project AFE undertakes.
Wesam Kattan is a visionary CEO with over 20 years of exceptional experience in regional media and marketing. His expertise encompasses brand management, content strategy, audience research, analytics, and creative content production, with a distinct focus on the digital streaming revolution.
Throughout his career, Wesam has consistently demonstrated a profound understanding of the evolving media landscape. His strategic initiatives have not only resonated with audiences but have also elevated brand visibility across competitive markets. Known for his innovative mindset, Wesam has played a pivotal role in developing content that stands out and meets modern-day audience expectations.
As the CEO of AFE, Wesam leads with a relentless drive for excellence, leveraging his extensive expertise to enhance the company’s services and solidify its reputation as a trailblazer in the broadcasting industry.
Bassma El Afghani is a dynamic leader with over two decades of experience in management consulting across North America and the MENA region. Her areas of expertise include strategy and operations, with a proven history of driving transformative initiatives that deliver measurable value.
Throughout her career, Bassma has led numerous complex projects, achieving operational excellence and fostering sustainable growth. Her strategic vision, combined with her hands-on leadership style, has enabled businesses to overcome challenges and seize opportunities in rapidly changing markets.
As President of AFE, Bassma is dedicated to delivering groundbreaking solutions while cultivating a culture of innovation and continuous improvement. Her leadership ensures that AFE not only meets but exceeds the demands of an ever-evolving industry landscape.
As a Senior Production Coordinator and Development Producer at AFE, Hadia brings a distinctive perspective to the team, particularly in tackling female narratives in the Arab world. With a passion for giving voice to the unheard, Hadia is dedicated to telling stories that explore social constraints and empower women. When she's not working, she enjoys traveling, dancing, and abstract painting, embracing creative chaos in her art. Hadia’s fun facts include a love for collecting vintage objects and lighters, and she's a master at winning any board game (especially when she "creatively interprets" the rules.
Mohamed is a Sr. Data Scientist at AFE, driven by passion, data, and AI-powered insights. With his motto, "Fueled by passion, empowered by data and guided by AI-driven insights," Mohamed brings innovative solutions to business challenges through his expertise in machine learning modeling, data analytics, and optimization. Though he's deeply immersed in movie data, Mohamed admits that he rarely watches films! He enjoys AI research, technical software crafting, and outdoor running. His dream vacation is to visit Morocco, and he’s also skilled in Arabic creative writing and tech blogging.
As AFE's Contracts Manager, Radwa is an essential pillar in ensuring smooth and efficient operations for every project. Her motto, "Everything you want is on the other side of fear," encapsulates her ability to manage intricate contracts with confidence and clarity. Radwa’s meticulous attention to detail ensures that every clause is understood and fair, while her calming presence helps maintain peace even in the most high-pressure situations. A passionate reader and an equestrian, Radwa is also a creative force, finding ways to protect the team’s creative work through well-crafted contracts. When not working, she enjoys reading, horseback riding, and drawing.
Zeina leads the Development team at AFE with a unique mix of academic expertise, industry experience, and a flair for innovative ideas. She holds a PhD in Film & Media Studies from SOAS in London and has over 15 years of experience in the GCC and MENA media landscape.
Previously Head of Production at VOX Cinemas, Zeina built VOX Studio's first film slate including box office hit Voy, Voy, Voy! She collaborated with prominent talent in the MENA region and secured key co-development & co-production deals, showcasing her deep understanding of Arabic content trends.
Zeina’s passion for storytelling drives her work, inspiring creativity and fresh ideas at every turn.
Lara is the Social Media Manager at AFE, known for her strategic and thoughtful approach to digital marketing. With a deep understanding of human behavior, she crafts marketing strategies that resonate with audiences and deliver results. Lara enjoys video games, hiking, swimming, and reading. Her dream vacation is to either relax at a wintery mountain retreat or on a tropical island surrounded by crystal-clear waters. Fun facts include her inability to talk before coffee, a near-death experience with an electric eel, and her love for adopting cats—at one point, she had nine!
