Sultan Almuheisin is a visionary leader and a driving force behind the success of AFE, the foremost broadcast production company in Saudi Arabia and the Middle East. As Chairman and CEO, Sultan has spearheaded the company’s rise to prominence, making it a benchmark for technical innovation and creative excellence in the region.
Under Sultan’s leadership, AFE has harnessed cutting-edge technology and cultivated top-tier talent to deliver outstanding results that redefine industry standards. His unwavering commitment to innovation and quality has not only enhanced AFE’s reputation but has also contributed significantly to the growth and modernization of the media sector in the region. Sultan Almuheisin continues to inspire progress in the broadcasting field, setting new benchmarks for creativity and excellence with every project AFE undertakes.
Wesam Kattan is a visionary CEO with over 20 years of exceptional experience in regional media and marketing. His expertise encompasses brand management, content strategy, audience research, analytics, and creative content production, with a distinct focus on the digital streaming revolution.
Throughout his career, Wesam has consistently demonstrated a profound understanding of the evolving media landscape. His strategic initiatives have not only resonated with audiences but have also elevated brand visibility across competitive markets. Known for his innovative mindset, Wesam has played a pivotal role in developing content that stands out and meets modern-day audience expectations.
As the CEO of AFE, Wesam leads with a relentless drive for excellence, leveraging his extensive expertise to enhance the company’s services and solidify its reputation as a trailblazer in the broadcasting industry.
Bassma El Afghani is a dynamic leader with over two decades of experience in management consulting across North America and the MENA region. Her areas of expertise include strategy and operations, with a proven history of driving transformative initiatives that deliver measurable value.
Throughout her career, Bassma has led numerous complex projects, achieving operational excellence and fostering sustainable growth. Her strategic vision, combined with her hands-on leadership style, has enabled businesses to overcome challenges and seize opportunities in rapidly changing markets.
As President of AFE, Bassma is dedicated to delivering groundbreaking solutions while cultivating a culture of innovation and continuous improvement. Her leadership ensures that AFE not only meets but exceeds the demands of an ever-evolving industry landscape.
Ron is the Head of Physical Production at AFE, bringing a perfect mix of artistry and production expertise. With a motto that speaks to the healing power of art and kindness, Ron combines his passion for storytelling with his knowledge of physical production to ensure projects are executed smoothly. Outside of work, Ron enjoys learning to skateboard, visiting Korean spas, and indulging in good food and friends. A fun fact about him is that he danced in a Middle Eastern troupe in college and was actually born speaking a different language before English.
Kevin is AFE’s easy-going yet diligent Accountant, bringing a positive attitude to his work and ensuring financial accuracy. His motto, "Smile a little more, regret a little less," encapsulates his optimistic approach. With a love for binge-watching, cooking, and walking/exercising, Kevin always finds ways to balance work with relaxation. Though he’s never seen snow (it’s on his bucket list!), his favorite travel destination is the Philippines, and his fun fact is that he could binge-watch Friends forever.
Jad is the Junior Associate at AFE, contributing to a wide array of projects with enthusiasm and creativity. His versatile skills are invaluable to the team. Fun fact: Jad enjoys exploring new places and is always eager to learn, both professionally and personally. He loves meeting new people and discovering different cultures.
Fadi is the Finance Director at AFE, bringing a motivated, self-starting attitude to his role. Living by the motto "Progress, not perfection," Fadi focuses on continuous improvement, ensuring that the financial strategies at AFE are always evolving and driving success. When not crunching numbers, he enjoys boating and sea activities, finding relaxation and excitement in the water. Fadi’s dream vacation is to explore Japan’s rich culture, and he’s been collecting coins since childhood—a hobby that reflects his appreciation for history and value. He also has a green thumb and enjoys gardening in his free time.
Janine is the Travel Concierge at AFE, known for her positivity and cheerful energy. Guided by the Japanese idiom “Oubaitori,” she encourages others to embrace their unique journeys without comparison. Janine enjoys exploring Dubai, spending time with her close-knit group of friends, and immersing herself in the vibrant culture of her favorite travel destination—Japan. Fun facts about Janine include that her name comes from her birth date, and she loves the beach, though she’s too scared to swim! She also gets nervous every time she flies but still loves traveling.
Sunil Divakaran is the Senior Accountant at AFE, bringing a wealth of knowledge in finance, emotional intelligence, and analytical thinking. His motto, "Authenticity is the real courage," reflects his approach to work and life. Sunil’s hobbies include singing, reading, and watching movies. His dream vacation is in Switzerland, and his go-to weekend activity is spending time with his family.
Kimberly is the heart and soul of the HR team at AFE, always bringing warmth, positivity, and a deep commitment to connecting with people. With a personal motto by Marcus Aurelius—"You could leave life right now, let that determine what you do, and say, and think"—Kimberly fosters a culture of empathy and understanding in everything she does. Whether she’s recruiting talent or supporting team members, her people skills are unparalleled. Outside of work, Kimberly loves singing, hitting the gym, and chasing sunsets. She has a fun anecdote about how her name was inspired by the Pink Ranger from Power Rangers!
Maria brings a unique blend of empathy and attention to detail to her role as Admin Executive at AFE. With a motto that emphasizes the power of delayed gratification, Maria excels in fostering a culture of trust and respect within the team. She offers unwavering support to her colleagues, helping to overcome challenges with a calm and thoughtful approach. Outside of work, Maria enjoys reading, particularly Sidney Sheldon’s books that explore themes of deception and love. She also loves engaging in music-related activities and brisk walking. Maria’s dream vacation is to visit her ancestral roots in Spain, and her favorite travel destination is Japan. When it comes to weekend activities, she values rest and relaxation, while she also enjoys organizing her clothes by color—something that is a fun fact about her.
